• To focus on emerging safety and security issues at home, work and leisure, creating educational programs that convey messages in innovative ways

• To network with businesses and other organizations, aggregating collective knowledge and skills to address emerging injury issues

Goals and Accomplishments of the Safe America Foundation

Create meaningful educational initiatives—including media campaigns—reaching adults and youth to encourage modifications to harmful behavior and promoting life-long wellness

• Awarded $1 million to develop a three-year "Operation Baby Buckle" campaign by Travelers Group Foundation (1992-95)
• Received $1.9 million in grants from General Motors for distribution of child car seats
• Selected to assist National Boating Safety Council in reviving its $1 million Boat Smart from the Start campaing in 1998
• Developed a three-year, national Safe America Month campaign with Wal-Mart reaching over 90 million Americans in 2700 stores
• Created one of the first Internet safety campaigns with MTV Interactive Networks
• Created one of America's first "countering terrorism" brochures with Lowe's Home Safety Council and distributed nationally to 750 stores in December, 2001
• Partnered with Campbell Soup Company to expand the Safest Kid in America educational competition through the Labels for Education program
• Developed a home safety curriculum and training program for corporate employees with Kidde for companies which include The Home Depot, Caraustar, AGL Resources, GoldKist, and ChoicePoint

Assist private sector corporations and businesses by creating meaningful cause-related marketing strategies within their existing campaign initiatives

• Coordinated a 5-month safe teen driving promotion and scholarship program with Pepsi, Publix Super Markets and Dodge to provide dealership driving simulator training
• Partnered with Cox Communications Atlanta to conduct a teen driving clinic with Lockheed Martin, Uniroyal, Dodge, CBS Channel 46, Precision Tune, and local law enforcement and emergency responders
• Distributed 40,000 calendars with safety tips through the sponsorship of Pepsi, Publix, and various food and beverage vendors
• Selected by Verizon Wireless to advise on the development of a cell phone safety program for teens and conduct training sessions in retail outlets
• Developed a program with a national public relations agency to promote a new automotive restraining system seat belt fiber developed by Honeywell Performance Fibers
• Created the WORLDSAFE® travel safety programs with advertising and collateral materials for Delta Air Lines. (As the 2004 fourth quarter Charity of Choice, Safe America messaging will be in Delta's in-flight video and Sky Magazine.)
• Conducted a driver's education enhancement campaign with Ford Motor Company and Verizon Wireless during the 2001-02 school year

Develop private sector marketing strategies by creating new networks and cause-related marketing programs

• Worked with Hanna-Barbera Studios in creating safety programming featuring Johnny Quest and The Flinstones
• Granted funds by Holiday Inn to 'Theme' a Tournament of Roses float on safety and developed a three-year partnership honoring young safety heros
• Worked with Publix Super Markets on the Safest Kid in America youth safety initiative to encourage creativity
• Written over 30 reports, proposals, and briefs to assist corporate partners (i.e., Coors, UPS, Cosco, Excite@Home) in building cause-related marketing programs
• Developed on-site driver's simulator training for communities throughout Georgia with members of the Georgia Insurance Institute Service which include Allstate, Geico, State Farm, Mercury, and Grange insurance companies
• Created student programs focused on the proper use of cell phones in a car with Verizon Wireless

Distribution of safety products and services to disadvantaged children and families

• Distributed over 150,000 safety products across America since 1992
• Partnered with COPS (Color of Public Safety) police officers to distribute bicycle helmets and booster seats through a program funded by Ford and United Way in metro Atlanta
• Chosen by the National Safety Council to create a 50-state distribution for 30,000 car seats involving over 500 local partners
• Developed a program to provide driver's training through the Boys and Girls Clubs from corporate sponsorships to disadvantaged teens who might not otherwise receive training
• Worked with Georgia state officials to reach teens in state care to provide driver's training
• Participated with local law enforcement in the distribution of youth booster seats with the United Way and Ford in the Boost America program

Work with government and other non-profit agencies—nationally and locally—to enhance the field of injury prevention and personal safety

• Awarded a $500,000 grant from the Woodruff Foundation for the expansion of training facilities for national homeland security and teen driving programs
• Conducted a WorldSafe Summit with the Office of Homeland Security at the White House with Secretary Tom Ridge and senior White House staff
• Organized a strategic disaster simulation in Atlanta for business executives with Booz Allen Hamilton, Motorola, Raytheon, law enforcement, and other corporate sponsors
• Organized the Chicago Homeland Security Summit with area businesses and agencies through a partnership with Motorola
• Opened a satellite teen driving campus in metro Atlanta which utilizes off-duty law enforcement trainers to train teens in the local area
• Worked with local governments to develop a driving 'refresher' course for seniors to train in the most recent developments in the areas of driving, car maintenance, insurance, and buying a vehicle
• Selected by the International Window Film Association (IWFA) to assist in creating a national awareness campaign for the safety value of window film
• Chosen as a partner of the CDC's Safe USA Council and assisted with the first national conference on injury prevention
• Recruited to head the local Safe Communities program of the Georgia Office of Highway Safety
• Invited to serve on Nickelodeon's national Big Help Youth Council from 1996-99
• Collaborated with the Elevator Escalator Safety Foundation to create a new safety awareness and emergency preparedness campaign in the wake of September 11th